To answer the question posed in the title, what is SEO, one must first understand what it is. Basically, SEO is a set of strategies and tactics used to optimize search engine results for websites. It is similar to building up stamina, going for the gym for an extended period of time, as well as eating healthy, exercising regularly. However, unlike, paying per click (PPC), which has a much smaller return on investment (ROI), SEO takes more conscious effort, planning, and resources, yet the payoff is much greater. For B2B companies, SEO lead generation is a tremendous opportunity, producing hundreds of qualified leads on a regular basis, sometimes on a daily basis.
There are two key factors to consider when setting your SEO budget toward the lead source you really want. The first is your overall SEO budget. How much do you want to invest in driving traffic to your website? As with any investment, your overall ROI will depend greatly on how much you allocate toward SEO, not just on SEO alone. Therefore, setting a spending plan for SEO absolutely requires some sort of ROI evaluation. You must consider your return on investment (ROI) as compared to your overall spending in your marketing campaigns.
The second factor to consider is your SEO budget in the context of your overall marketing strategy. Many businesses, whether they employ traditional advertising or Internet marketing techniques, often allocate too much money to their SEO efforts. Unfortunately, many larger companies cannot afford to do this because of their size and finances. SEO can quickly become cost-prohibitive, especially if you are paying on a large scale. For these companies, the best option might be to outsource their SEO needs to a firm that can perform a larger part of the work for them and help them cut costs by not hiring a large group of employees.
One of the challenges that traditional businesses face is getting customers to even visit their websites. Outsourcing SEO can help you reach potential customers through the social media landscape. In fact, research shows that the social media landscape is the largest venue for SEO results, so if you want to see your marketing agencies’ seo results, focus your attention there.
When allocating 12 months of ROI for your SEO, keep in mind the time period in which you plan to see results. If you are building a marketing plan for implementing changes within a year, you may not want to outsource your SEO services until much later. If you plan to test various strategies and services in the six to twelve-month period, you will want to get bids from several SEO firms before allocating your resources.
There are two main ways that an SEO firm can help you with your online business strategy. They can either provide you with a dedicated team that will do all the necessary work or they can provide you with a marketing partner that can act as a bridge between your website and the organic search. Depending on your needs, you may want to have one person in-house who does all of the SEO work while another person handles the marketing. A good SEO provider will be very specific about the type of services that it provides and this information should be included on your website.
The most important thing to remember about seo is that it takes a significant amount of time to see results. If you have been advertising on the traditional advertising channels for a year, it is going to take you at least six months to notice any noticeable difference. By contrast, social media can see results in as little as a few days. If you think that you can get your businesses’ foot in the door with those results, then you are dead wrong. However, if you invest the time to build a solid relationship with an SEO company, it will be much easier to convince potential customers to check out your website.
As mentioned earlier, most international companies get their start online. SEO can play a huge role in helping them grow their business. In order to get the biggest bang for their buck, though, you will have to find a company that specializes in providing organic search engine optimization services. This will allow your business to reach a large audience, as well as give you the opportunity to expand beyond your traditional advertising channels. It takes more than just hiring someone to do SEO work to make your business successful, so don’t delay any longer in getting started.